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The Fastest Way to Increase Your Google Ranking
The Power of Incoming Links
Now let’s say that our faithful bloggers have been adding their daily posts on topics of interest to their industry. Word gets around that they put up some valuable information and at the very least offer a voice for the company. A couple of blog posts have been emailed to fellow colleagues and even better, fellow industry bloggers are starting to link to the blog. The site starts to appear on fellow bloggers’ blog rolls and specific posts are linked as references and points of discussion in other online publications.
Google likes these incoming links. Google likes them even more when the links come from sites that are relevant to the content in the blog.
Then one day, a mild-mannered New York Times reporter is conducting research for a story related to our company’s industry. Because the blog has added a number of indexed pages to the website and others have started to link to the blog, it pops up in the reporter’s Google search. Our reporter includes a link to the blog in his article.
Google really likes incoming links from big, high-traffic sites like the New York Times. Along with the initial traffic sent to the blog from the New York Times article, Google sees that the New York Times linked to our site in an article related to keywords indexed in our blog. Google recognizes that the New York Times is an important Internet site and makes the connection that because the New York Times has linked to our little blog, our blog must be important. Thus Google moves it up the search engine rankings.
Congratulations. Thanks to the addition of a blog, our little website of 10-20 static pages now holds one of the top spots in Google search results.