Do you need Quick Results? You are in the Right Place
There are a lot of tips and guides, but this article actually provides quick results, but also do well in the long run.
The main idea of search engine optimization is relatively simple: Provide valuable information to the visitors and keep them happy.
If you know that trick to keep your visitors, there is virtually nothing can go wrong and you do not have to be afraid of penalties, panda, penguin and other updates of Google.
Beginners Guide to Keyword Planner
Optimize The Title Tag
The title tag is the blue link that is visible in search engine results when they search for a particular keyword. It simply means your post title.
The title tag can be optimized by placing the main keywords as much as possible. But do not overdo this or you can be accused of keyword stuffing. Find your primary keyword, write a meaningful title with this keyword and a one sentence description of your content.
You can learn How to use keywords here. Quick and Easy Guide with lots of free tools
Make sure your title tag no more than 60 characters and contains no repetition of keywords.
Use Google Ad Planner to find titles.
Optimize the description tag
The description tag is visible in the search results and to get visitors to your website. It is important that you have a compelling meta description used.
It should be clear to the visitor what your site is about and what can be expected. The main keywords can be included. The user should feel an urge to click your link by reading your description.
Use headings and sub-headings for layout
The use of headings and subheadings in the text on your web page is not only pleasant for visitors, but also for the search engine.
Visitors scan the text simple if you use headers like (H1, H2 and H3) and the search engine assumes that those which contain headlines and subheadings are important information on the subject.
The headings and subheadings should be provided with the heading tags, otherwise a search engine like Google will not recognize. The most common heading tags are:
<h1> Heading 1</h1>
<h2> Heading 2</h2>
<H3> HEADING 3</H3>
Use the main keyword in the subheadings, because there is more value to be granted. In many open source CMS systems like WordPress, this feature is standard.
Besides the use of titles and headers, it is also wise to make use of bold text and other features that make the text more readable. A well-formatted text is very important. For both the visitors and the search engines
Search engine friendly urls
Applying search engine friendly urls increase the ease to find your blog for search engines.
What I do not mean with a search engine friendly URL.
Start a blog post with a picture
If you have a blog post begins with an image then it is likely that a user will read the content. Moreover, it is also positive in the field of SEO.
Enrich your content with various media
If you enrich the content of your website with various media as video, audio, pdf or infographics then it has a positive impact on both visitors and SEO.
The search engine will then get a better idea of the content and the media used to connect to the topic of your page.
In addition, you will benefit the advantage that visitors stay on your site longer. Do not post irrelevant media, though.
It has become less important to stick to a strict keyword density, but it is still important. It is more and more about the content and the legibility than to focus on repetition of the keyword.
A text that is stuffed with keywords will be ignored by the search engine not rated or by the visitors.
For example, use synonyms of the keyword and place the these in strategic places in your text, such as the front of the article, in the middle and at the end.
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Write content for your visitors
Write content primarily for visitors, because your audience is people, not search engine bots.
Interesting content is automatically rewarded with an external link is created by a visitor for example, or that the information is shared on social media.
That is also valued by Google. Place the most important keyword in the beginning of the text.
Internal linking and optimization
Internal links within your website is an ideal way to use the power and authority of your website to disseminate information about your web pages. You can optimize internal links through a good anchor text to select the important keyword and title to assign.
Use the internal links to get more value for the keyword you want to be found.
Another advantage of internal linking is that your website gets as coherence and visitors can immerse themselves in your website.
External links are especially valuable for search engine optimization as there is good quality backlinks.That includes links to relevant websites, as well as links to websites that have a good reputation.
Also guest blogging can contribute to creating more external links.
Focus rather on creating good and valuable information , and you will find that backlinks come naturally.
Encourage social media
Social media is important to the search engine optimization and it is therefore important to be in active social networks .
You can encourage social media, by including buttons to target there. Example: “Like” Button, “Tweet” Button etc
The information can then be shared directly with your visitors on Facebook, Twitter and Google +. The links shared on social media have an impact on the ranking of your website or a particular web page. Be active on social media by regularly posting messages and responding.
Long tail keyword strategy
You can use the long tail strategy to get higher in the search engine.
This can not only score higher in the search engine, but also increases the chance of your site being visited. In addition, the visitor can find what he sought probably on your website
When content strategy is focused on longer keywords, your rank quickly rise on Google because there is less competition.
In addition, the conversion of such articles is often higher because it often involves specific questions or problems.
Create and optimize the main categories
It is important to use the main categories because the visible structure of your website should be simple for the search engine.
Obviously, making a distinction between categories is also user friendly for your visitors.The visitors can quickly find what they are looking for.
A main category can obviously have several subcategories, which should be also well optimized.
Regularly update your site with new content, media and news sites that attracts the attention of the search engines.
New articles on your website is likely to be indexed quickly because you have already got visitors often.
If you regularly update your website, it will be also interesting for your visitors to come back if they know that there are some regular news can be found on your website again.
Optimize Videos on Your Site
Since the search engine can not see the content of your video, it is important to optimize video file. You do that by adding metadata, such as to give a title., keyword and description.
Give the file a clear description of the contents of your video with you and place multiple videos on separate web pages.
Do not spam, keep it real!
Spamming will not help you in the long run to reach a high position in the search engine. Therefore, focus on paying particular attention to the occurrence of natural links through to social media, posting interesting content and write, active guest blogging.
Also avoid excessive keyword density, spam comments and bad links.
Google Plus (+1)
It is certainly advisable to use Google plus because Google has rivalry on Facebook.
Chances are that Google+ in the future will have more direct impact on the rankings of websites in Google.
That is quite plausible because Google plus is from Google search engine itself and sets its own product obviously paramount.
Moreover, it is a social network that offers multiple opportunities to come in direct contact with your customers.
Ask what they want to know
You can often ask questions to find out what the visitors need and you can do that in several ways.
A very simple example is to create a list using the Q & A either provide a list of frequently asked questions and answers.
There you come beforehand to meet the demand. Other possibilities are responding to posts or emails.
Search engines often look for Sitemaps, which is a table of contents is used from the website. There are also Sitemaps which are visible and clickable for the visitor, but that is, in fact, regular Web pages in the form of an HTML sitemap.
An XML sitemap is designed specifically for the search engines, however, that the different pages can index in a simple way
Sitemaps improve the visibility of your website. You can sign in search engines via the sitemap.xml itself with a Google webmaster tool and a BING webmaster tool.
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One of your main goals as a business owner is to raise awareness of your business. You work hard to keep your social media accounts active, and you’ve beefed up your website with content to help it rank well in search results. Yet, despite all your efforts, you haven’t seen an increase in sales. What are you doing wrong?
While there’s plenty of information online that provides solid SEO tips, very few resources address the mistakes many business owners commonly fall victim to. By reviewing these mistakes, business owners can pinpoint areas where they can make improvements, resulting in a more efficient use of their time. Here are five of the most common stupid mistakes I see business owners make with regard to their SEO campaigns.
1. Failing to Measure
With so many free tools available, it’s a stupid mistake to fail to measure the effectiveness your efforts. Every campaign should be carefully monitored to determine ROI. If you deploy a large social media effort and it fails, you can take a step back and determine why it didn’t work. Then, each subsequent time you launch a campaign on social media, you can change things and see which changes make the biggest difference.
By now, you’ve likely heard the buzz about Big Data. If your competitors are gathering detailed data on their efforts while you aren’t, you may already be losing. You don’t have to hire a top-notch data analyst to track your data; start with free or cheap analytics software, and expand as necessary.
2. Crappy Link Building
Inbound links are the most important single factor in Google’s ranking algorithm. Unfortunately, that’s about the extent of the knowledge most business owners have about them. In an effort to acquire inbound links, they hire cheap SEO firms who claim they’ll build hundreds or thousands of links. The end result? A complete backfire; a Google penalty that slams the rankings of the website so far down the search results, they might as well not even be there.
These penalties are a result of Google discovering link schemes which are meant to artificially boost search engine rankings. Link building is absolutely crucial to any SEO campaign, but it must be done properly in order to achieve positive results while avoiding risk. Guest blogging is a fantastic, legitimate way to not only build links, but also garner credibility, authority, and reach across major publishers. If you’re looking for help with your link building strategy, I recommend these resources:
The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging
8 Ways to Build Links When Guest Blogging Isn’t Possible
3. Improper Keyword Use
In the days before Google’s Penguin and Panda updates to its algorithms, it was benefical for businesses to create pages of content with many instances of a certain keyword. Known as “keyword stuffing,” this practice resulted in pages full of nonsensical content that was ranking highly in Google’s search results because its algorithm wasn’t sophisticated enough to detect the manipulation.
Google solved this problem with its Panda and Penguin algorithms, which penalized websites that employed these manipulative tactics. While many business owners are now well aware that keyword stuffing is counterproductive, many are still wasting way too much time worrying about proper keyword usage. When a client asks me what keywords and how many should be in each piece of content they publish, I tell them not to worry about it. These days, producing content that’s shareable and invites conversation and engagement is a much more effective and productive use of time than trying to dial in the right dose of each keyword.
4. Failing to Focus on Conversion
While it seems like it should be obvious, many business owners focus on traffic, while forgetting about optimizing conversion rates. Traffic and conversion are both important, but they completely rely on each other; without one, having much of the other won’t matter at all. Even the best content will be ineffective if it doesn’t motivate customers to buy. It’s important to introduce customers to your brand, but it’s also important that you encourage those customers to take action that will benefit your business.
In my article “The Definitive Guide to Crafting Winning Calls to Action in Your Content,” I provided tips for moving consumers from simply reading your content to taking action. I detailed the value of including calls to action in your blog posts and articles. Similar measures can be occasionally incorporated into your social media posts, although it’s important not to fill your followers’ newsfeeds with requests.
In another article titled “The Four Elements Of Any Action, And How To Use Them In Your Online Marketing Initiative,” I outlined the four key elements that must be present before anyone takes any action – ever. It’s largely psychological, but if you know and understand those four elements, you can drive actions on your website. Actions equal conversions, so it’s important for business owners to look at their websites from the perspective of conversion rates if they want to see positive ROI.
5. Publishing Crappy Content
Many business owners know they need to publish quality content on their website for a successful SEO campaign, but they don’t really understand how quality is measured. They publish once a week, at best, articles about the recent company holiday party, and wonder why nobody cares.
The definition of quality definitely varies by niche, but there are several indicators of quality content that Google probably uses. Some of the most important include:
Length of content (longer is generally better)
External links to trusted sources
Inclusion of images and/or video embeds
Proper grammar & spelling
Proper and helpful use of bold, italics, header tags, and other text markup
Author of the content
Inbound links to the content
Social shares of the content
So, the next time you look at your company blog, ask yourself these questions:
Would readers want to share this with their friends?
Does this provide value to my readers?
Is the author an expert on this subject?
Does my content look like a wall of text, or is it visually attractive?
For more on how a blog affects SEO, see my article, “Why An Active Blog is Necessary for a Successful SEO Campaign.”
If you’re making these stupid mistakes in your marketing efforts, you could be wasting valuable time and money. Trying to figure out what works? I recommend reading my article, “The Definitive Guide to SEO in 2014.”